Our goal with this campaign is to reach 200 000 NOK. This will enable us to start a sewing centre for unemployed women in Sujata Village outside Bodhgaya, India! Through a focus of selling ethical fashion products on the Norwegian market, we aspire to create work for 30 women by 2023.
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This project has been successfully funded and is now executing.

227,897 NOK

raised of 200,000 NOK goal.

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114% FUNDED
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Team

Cecilie Kjeldsberg

Co-founder and Project coordination

Kan Min Lin

Fundraising development

Jørgen Johnsen

Research Development

Torill Gaarder

Graphic design and Illustration

Arunima Sehgal Mukherjee

Research & Mentoring

Joanna Sjönvall

Film production

Lindsay Karevoll

Social media focal point

Oda Ruud

Film production

Line Røyksund

Financial advisory

Martine Monkvik

Accounting

Pooja Kumari

Daily Manager and Co-Director

Pankaj Kumar

Head of Training and Co-Director

Plan

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Project goals

71%
  • Markedsundersøkels / market assessment-
  • Feasibility study-
  • Foretningsplan på plass/ Businesplan development/
  • Matching grant 200 000,-
  • Construction of sewing centre
  • Fundraising
  • Production start

Further Information

More information

The Campaign

We have received a matching grant of 200 000 NOK from Thomas Pryds Kjeldsberg which will be unlocked if we reach the funding target of this campaign.

This will enable us to start with the production of handmade tote bags in September. With your support, we will:
- Complete the construction of the local sewing centre.
- Purchase equipment.
- Cover material costs.
- Start the hiring process.

The Sujata Village is a small local community in North-Eastern India with 3798 inhabitants. Co-founder of Better Living Projects, Rune Andre, got to know the village in 2016. He met Pankaj Kumar, a local resource person who had been running education programmes for low caste children, and conducting textile training for the local women for a number of years. Rune also met Pooja, who was the teacher tailor of the textile training.

Rune and Pankaj decided to start an initiative with the aim of generating local impact. As he returned from India, Co-founder Cecilie was introduced to the project and they decided to start Better Living Projects, with a mission to create new skills and employment with a stable income for women.

The women who will be hired at the local sewing centre will receive training from Pooja on how to produce ethical fashion products that can be sold in Norway. Each clothing product that gets sold will enable women to have a job and a stable income of their own. Within the next five years, our goal is to create work and improved livelihoods for 30 women and their children.

How will we create social impact?

Exclusion of women from the workforce costs the world economy wast amounts of financial resources yearly. This exclusion can often be attributed to the high prevalence of child marriage in low-income and middle-income countries. When girls get married at an early age they are more inclined to lose out of having an education and more vulnerable of entering motherhood early. As a consequence, they move into their new husbands home where their prime responsibility concern household chores and caregiving.

This is why we will create employment for the local women in Sujata, with a stable income they can decide over. This will enable them to make more decisions at home and achieve a higher social status in their local community. With a new income, they can also send their children to school.

Our clothing collection will give the consumer a chance to make a social impact. Each time you purchase a clothing item through one of our sale channels you contribute to funding: decent work with reliable contracts, a stable income and opportunities for personal growth for the local women.

We feel that this is a better alternative than what commercial retailers offer, where textile workers work long days, without fair and equal pay, in precarious conditions. Such factors only exacerbate the cycle of poverty, instead of providing opportunities that give the textile workers a chance to lift themselves and their families out of poverty. As consumers, we can break that cycle.

Our Business plan:

We have conducted a market assessment where we discovered that 71,56%
out of 238 respondents, found access to purchasing options of ethical fashion products to be inaccessible in Norway. 80% of the respondents said they would be willing to purchase more ethical clothing products if it was more easily available to them. This expresses a demand for the items we aspire to make.

We work with experienced designers to develop a product which will depict some characteristics of the Indian culture, while still upholding a Scandinavian appeal. The designers will come with us to India in September to help conduct training and ensure that the standard meets the expectations in the Norwegian market.

Our goal is to have a clothing collection ready for sale by early 2019. Pooja will start by teaching how to produce the tote bags, with prints for individual consumers and businesses alike. This will enable the women to learn the sewing techniques that we can build on further into the process.

The tote bag is made out of soft, off- white cotton twill. The inside of the bag has a pocket, with an edge that resembles the colour of the logo. The product is made to provide you a sense of appreciation for its functionality, high quality, and "the extra touch". The details, durability, the aestethical tone and the standard of production, makes us proud to present the tote bag as the first product in Better Living Projects clothing collection line.

By working with researchers from the University of Oslo and Oslo-Met, we are setting up a Monitoring and Evaluation system, which enables us to investigate and inform you about the short- and long-term levels of social impact, that this project has on the local community.

The local enthusiasm for this project is high. During our India visit in March, the women in Sujata village offered to make bracelets that we could bring home to Norway and sell them to finance this project. We call them the opportunity-bracelets because they symbolise their 'wish for new opportunities'. Our local partner in India, Pankaj, is currently constructing a sewing centre, which will be completed within the summer so that the local women have a job and an income of their own from September onwards.

Read more about us here.


We are also very appreciative of the partners we have been able to cooperate with the process of creating this campaign.

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In Progress

This project has been successfully funded and is now executing.

227,897 NOK

raised of 200,000 NOK goal.

0

days to go.

114% FUNDED
NOK
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Rewards available: unlimited change

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