How to start a company? This book is about 30 Norwegian entrepreneurs, how they built global companies, failed and succeeded. You will find many concrete advice about career, technology and entrepreneurship relevant to you no matter if you are a student, an employee or a founder.
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ALT ELLER INGENTING

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Further Information

How to become an entrepreneur?

Who are Norwegian entrepreneurs? Do they succeed? How do they build global companies? What are their main mistakes? How do they find good ideas, and how do they get capital and how do they scale up? And most importantly: What is their best advice to those who want to be an entrepreneur today?

As a tech-journalist I wondered about all this, but did not find a book on this topic. Through discussing this with others I also learned that a book like this was in demand by entrepreneurs, students and employees. So I decided to write it. It has taken me eighteen months to investigate and interview over 50 Norwegian entrepreneurs, investors and intrapreneurs.

Here are the results!


ALL OR NOTHING - 130 startup advice from Norwegian entrepreneurs and investors.

There are no right answers when it comes to how to become an entrepreneur and how to succeed. However in this book if you are hungry and curious, you'll find everything you need to get started and learn about the innovation from some of the most inspiring entrepreneurs in Norway.

In this book you will find many useful career advice, tips on technology trends and global business regardless of whether you are studying, working or have started your own business.

Tesla, CNN and more

In my research I discovered that Norwegian entrepreneurs change the world every day. From Norway comes the technological innovations that are found in everything from the screen in Tesla, satellites in the space to new ways to cure heart failure.

Fun fact: If you saw the presidential debate in US, then you probably saw Norwegian tech in action, because visual technology from Norway is used by channels like BBC, CNN, CBS and others from all over the world. This list can continue.

The people you meet in the book have either conquered the Norwegian or international market. Some of them made an exit for many millions of euro, and some of them had great products, but failed. I also talked to intrapreneurs, who changed big companies from the inside.

All 30 entrepreneurs and investors come from industries such as healthcare technology, media, industry, climate and video technology and IT (services, graphics, algorithms, telephony ).

Overnight success? Yes, in 20 years.

Being an entrepreneur is tough. It takes many years to build a company without any guarantee of success. The breakthrough can come tomorrow or in 20 years, yet it is an insanely exciting journey. It is an opportunity to build something big, to create jobs and make life for better for millions of people.

In Norway we talk about "omstilling", restructuring of the Norwegian industry and work life to become more global and competitive. I believe that we must first and foremost understand who succeeds and who fails and why. If we want to get better at entrepreneurship, we must be well aware of our role models and learn from their errors.

That is my goal and hope for this book.

Why do I publish this book on my own?

I have previously written three books for major Norwegian publishing house Pax and Gyldendal. But I have been so inspired by meeting entrepreneurs that I decided to self-publish.

I think it is a golden age for us writers who are passionate useful dissemination and will learn social media and blogging.

Here you can see our timeline ahead!

If you support this campaign, we both win!

- You get the book before all others, signed straight in your mailbox
- You get much lower price than in the shop
- You get extra chapters that are not included in the book
- You get your name in the book my thanks for your support!

There is one more unique option - you can donate a stack of books to a school to inspire more entrepreneurial talent and get a lot of karma and a mention of this in the book.

In addition to books, you get postcards and a poster with cool quotes from entrepreneurs. We silk print this ourselves in collaboration with FabLab Fellesverkstedet just like on the PICTURE under.

What are we going to use the money for?

I got scholarship for 3 months from the Council for Non-Fiction Writers, otherwise this project is completely bootstrapped. It has been a demanding passion project that has taken me almost two years to finish in between freelance work and lecture assignments.

The money raised here will be used to
- Book design
- Editor Help
- Printing
- Sending the book to your mailbox

For this we hope to collect 120,000 NOK. If we collect less, for example 99,000 NOK, then we will not get even 1 NOK. Such are rules for crowdfunding. Then there will be no book.

Therefore your support is alpha and omega to make this book happen! Please share it on social media and with people who might be interested! Thank you:-)

Thanks to:

Thank you to Anne Worsøe for the book idea, to Anita Krohn Traaseth for great speeches about innovation, to Silvija Seres for great talks, to Mesh and StartupLab and Digs and Flow, Tor Grønsund, Stina Liland Nysæther, Adam Scheuring, Hanna Hvattum, Jaya Bop, journalists in TU and Shifter, people inXeneta, entrepreneurs and founders from Entreprenørskolen, and many others. Also a great thank you to all the amazing entrepreneurs who found the time for me in their busy schedules!

Do you want to know more?

Earlier this fall, I interviewed the founder of Kolonial.no, Karl Munthe-Kaas, for a podcast in collaboration with the Shifter. It is a good example of the kind of interviews you can expect in the book. Podkasten på Shifter.

Also on my blog you will find very first interview I did for the book. It was the autumn of 2015 and the entrepreneur is Anita Schjøll Brede. Since we have met several times and the interview have become even more interesting. You get to read in the final version of the book, but for the time being you can read it here - intervjuet som satte det hele i gang.

Kjetil Kjernsmo

Naturviter med ph.d. i informatikk

Kristin Over-Rein

Gründer av BoldBooks AS.

Jørgen Moltubak

Manuskonsulent, forfatter og entreprenør. www.manushjelp.no

Lena Roer

Forfatter av romanene «Ringrosen» og «Tideverv». Den siste utgis på eget forlag, Calendula forlag og formidling.

Sukhvinder Singh Jhotti

Building the Human Operating System(tm)

Martin Fyrileiv

Forfatter av Bergtatt: Portvokteren (Schibsted forlag). www.martinfyrileiv.no

Ketil Hvindenbråten

Coach, festivalgründer, organisasjonskonsulent som er bosatt i Tønsberg, men med hele landet som arbeidsplass. Er både lat og hyperaktiv.

Carine Zeier

Tech Hunter & Commercializer

Daniel Milford

Forfatter av Distansen mellom oss (danielmilford.no)

Lars Føleide

Samfunnsentreprenør

Tonje Hjelmerud Sørdal

Allsidig frilanser med beina godt plantet i kulturfeltet

Julien S. Bourrelle

Author of "The Social Guidebook to Norway"

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This project has been successfully funded and is now executing.

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